You’ve got your e-commerce website set up using Shopify or Magento. Or perhaps you have listings and a brand store

Nectar’s Amazon Advertising Director knows what a healthy PPC campaign looks like. She also knows exactly how much effort it

On Amazon, driving sales requires a strategic approach that addresses various aspects of your product’s visibility and appeal. Incremental improvements

Launching a product on Amazon is no small feat. It requires meticulous planning, strategic thinking, and a clear understanding of

Imagine your products receive 1,000,000 impressions over 30 days. With an average CTR of 0.5%, you’re looking at 50,000 clicks.

Efficiency in operations is the bedrock of a successful marketing agency. As agencies expand, the challenge lies not just in

In the world of e-commerce, particularly on platforms like Amazon, the visual presentation of products plays a crucial role in

marketplace is a dynamic and competitive environment where strategic foresight and nimble management are crucial for success. Understanding the intricacies

In the dynamic world of Amazon sales, unauthorized reselling poses a significant threat to brands. These resellers often undercut prices,

Nectar Graphic Designer Daniel Castro Maia knows what it takes to make your brand and products stand out on Amazon.

Crafting effective digital marketing ads is essential for ecommerce retail. With countless ads bombarding users across various platforms, the challenge

In the world of e-commerce, cart abandonment is a persistent challenge that online retailers face. Shoppers add products to their

In today’s fast-paced world, where our smartphones have become extensions of ourselves, a new trend has emerged in digital marketing:

In today’s fast-paced digital landscape, generic mass emails are waning in effectiveness. To truly make an impact, we should consider

Imagine you’re on a road trip without a clear route or any sense of your fuel situation. You’ll likely end

In the world of e-commerce, a fraction of a second can make the difference between a sale and an abandoned

Unlocking the Power of Flash Sales: Strategies for Creating Successful Limited-Time Offers ‍ In the world of e-commerce retail and

In today’s digital marketplace, e-commerce retailers must connect with their customers in an impactful way to drive conversions and strengthen

Imagine walking into a store, the kind of place filled with a variety of products, all vying for your attention.

The power of visuals in the online marketplace cannot be overstated. Statistically, the average user reads only about 20% of

When working on your Amazon PPC strategy, sifting through various campaign types, it can be difficult to know where to

So there you are, setting up a new Amazon PPC campaign. You’re excited, optimistic, and maybe even a little anxious.

Imagine you’re browsing Amazon, hunting for that perfect kitchen blender. Your eyes dart from one product to another. It’s an

Defining a great product is a simple task. Numbers don’t lie, if a product is making sales then who’s to

As an e-commerce brand with hundreds or even thousands of ASINs, it can be overwhelming to figure out how to

If you are a brand owner or a seller on Amazon, you know how important it is to have a

At Nectar, we’re obsessed with product imagery and you should be too. If you’re looking to make a splash on Amazon and

Selling on Amazon is all about gaining a competitive edge, and Amazon Brand Stores are essential for sellers seeking to

When it comes to increasing traffic for your Amazon listings there is no more tried and true strategy than Pay-Per-Click advertising.

Great products don’t always achieve great success when it comes to selling on Amazon. According to an analysis conducted by

Developing a flourishing brand on Amazon involves more than just defining objectives; you need a clear roadmap to accomplish them.

Selling on Amazon is all about advantages. As an established brand, expanding your reach on Amazon is a vital step