Young’s Inc, a company that designs and creates giftware, home decor, and fashion accessories, was not maximizing keyword usage and SEO in their Amazon product listings.
As a result, the products’ visibility was reduced in the search engine results pages for a wide array of shoppers, which prevented sales from growing.
Nectar’s Amazon advertising team used an organic keyword ranking strategy to increase traffic to the listings, grow organic ranking, and ultimately grow sales.
The first step of the process was to identify relevant, high-search volume keywords that would help improve organic rank, and further test for relevancy with advertising on a limited scale.
Then, the relevant, high performing terms were added to the product title, description, and A+ content.
Once the keywords were added to the listings, Nectar launched a full scale advertising strategy through sponsored product ads with manual targeting plus top-of-search campaigns and low-bid sweep campaigns.
Nectar monitored bids and spend daily to ensure there was sufficient budget with optimal performance, including maintaining low TACoS.
Within one month of adding those keywords, monthly sales doubled for those products, with total cost of sales (TACoS) dropping an average of 25% monthly. One of Young’s top-selling products grew by over 600% month over month and 1,800% over two months. It is critical to periodically research and add high volume and trending keywords to product listings in order to maximize each product’s visibility in search.
Even matured products can benefit from these SEO and keyword projects. Reach out to Nectar if you’re struggling with improving your SEO and copy.
