let's talk
all case studies

Cooking Up a New Brand Store for Growth

Brand Store Redesign

A+ Content

Design

54%

Increase in Average Daily Sales

Made In Cookware, a premium kitchenware brand, aimed to elevate its Amazon presence through a comprehensive redesign of its brand store.

The goal was to align the store with the brand’s direct-to-consumer (DTC) website, improve user experience, and drive significant sales growth.

By focusing on user engagement, strategic product positioning, and enhanced navigation, Made In Cookware sought to increase both organic and sponsored traffic sales.

challenges

1

User Engagement

2

Brand Consistency

3

Driving Amazon Sales

Solutions

To address these challenges, Nectar implemented a strategic overhaul of Made In Cookware’s Amazon brand store, focusing on several key areas:

Visual and Brand Consistency:

  1. Building a Cohesive Brand Experience: The first step was to create a seamless transition between Made In’s DTC website and the Amazon brand store. By incorporating brand imagery, including engaging videos and clear value propositions, the store immediately captured the essence of Made In’s identity. This consistency helped reinforce brand trust and recognition, making it easier for customers familiar with the brand to navigate and purchase confidently.
  2. Highlighting Value Propositions: Nectar ensured that the brand’s core values and unique selling points were front and center. This included emphasizing Made In’s commitment to quality, craftsmanship, and innovation, which resonated well with discerning shoppers on Amazon.

Enhanced User Experience:

  1. Improving Shoppability: The redesign aimed to make the shopping experience as smooth and intuitive as possible. Nectar introduced easy navigation to subpages tailored to specific shopping needs, such as cookware sets or individual pieces. Each subpage was paired with relevant product blocks, allowing customers to quickly find what they were looking for and discover complementary items.
  2. Strategic Product Positioning: To increase the average market basket size, higher-priced items and complementary products were strategically positioned next to each other. This encouraged customers to consider additional purchases, driving up the overall value of their orders.

Optimized Navigation:

  1. Simplifying the Shopping Journey: One of the key improvements was the restructuring of the store’s navigation. Categories were split into smaller, more visually varied blocks, reducing the need for excessive scrolling and making it easier for customers to explore the full range of products. Top sellers were prominently displayed at the top of the home page, with quick add-to-cart options to streamline the purchase process.
  2. Mobile Optimization: Recognizing the importance of mobile shopping, Nectar ensured that the store was fully optimized for mobile users. This included faster load times, easy-to-click buttons, and a layout that was as functional on smartphones as it was on desktops.

Driving Engagement and Sales:

  1. Engaging Content: In addition to product positioning, the store featured lifestyle imagery and videos that not only showcased the products in use but also inspired customers by highlighting the possibilities of what they could achieve with Made In cookware.‍
  2. Seamless Checkout Process: The store was designed to reduce friction in the checkout process, ensuring that customers could easily add items to their cart and complete their purchase with minimal steps.

results

13.7% increase in average daily sales.

10.7% increase in the average market basket size—more items per order.

34.9% improvement in the sales-to-visitor ratio.

11.6% increase in organic traffic sales.

18.4% increase in sponsored brand traffic sales.

We have a long history and partnership with Amazon Consulting Experts. Through our partnership, we grew from having a couple of product lines to now having multiple collections and products on Amazon. They also cleaned-up and organized our brand, storefront, advertising, and wholesaler competition issues.

 

— Simardeep Sethi

VP Business Relations

Comparison

Before

After

Similar to this

50.1%

Increase in Total Sales

Strategic listing cleanup, content creation, and variation strategy increases sales for a renowned kitchenware brand.

Learn More

214%

1st Month Sales Increase

Using organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.

Learn More

55%

YoY Increase in Sales

Optimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.

Learn More

76.6%

Increase in Subscribe And Save Sales

Increasing subscribers to penetrate a market, grow customer lifetime value, and reduce customer acquisition cost.

Learn More
all case studies

Ready to Get Started?

Why are you filling out this form?

social

Youtube Instagram Linkedin

Company

About Us

Services Careers

resources

Copyright © 2024 Amazon Consulting Experts