Nora Fleming, a brand celebrated for its unique tableware and minis, faced a challenge common to many growing brands: how to amplify sales and market presence efficiently. They lacked clear catalog prioritization and needed a strategy to compliment their top movers.
Despite being well known brand, they were having trouble finding new buyers on Amazon.
Buyers were finding them by their brand name, rather than product names.
Nectar’s full-account management team, not only met the challenge but also delivered growth that far exceeded expectations.
Nectar implemented a variation strategy by grouping complementary products. They prioritized hero products and focused efforts on building off of them. This logical bundling led to increased basket sizes and higher PPC traffic conversion rates, as customers found more value in each visit.
The team’s creative efforts were focused on seasonal product lines and customer education about the product’s utility. For instance, the Nora Fleming minis were showcased working with different platters.
These enhancements led to a significant improvement in conversion rates and a more efficient RoAS.
The brand store redesign was so successful, in fact, that it got its own case study.
Nectar’s first campaigns went live in August 2023.
For the period of Aug-Dec 2022 vs. Aug-Dec 2023:
