Today, 73% of consumers resonate more with video ads when discovering products and services, with 88% admitting these video ads have swayed their purchase decisions.
[Wyzowl, The State of Video Marketing, US, 2022]
Amazon Consulting Experts sought to put these stats to the test by comparing the results of Sponsored Brand Video to other campaign and media types used across two separate brands (both brands using all campaign types).
At a glance, Sponsored Brand Video (SBV) is more costly, but would the investment pay off?
At a glance, Sponsored Brand Video (SBV) is more costly, but would the investment pay off?
With Prime Day approaching in July, Garden Weasel was on the hunt for strategies to turbocharge brand visibility and sales.
For both brands, Amazon Consulting Experts new it had to create stunning video in order to convert. Standing out on Amazon is all about making your products and brands pop, especially because of the chance of being placed alongside your direct competitors and alternatives.
Fortunately, Amazon Consulting Experts has a full in-house studio to produce videos in sync with our advertising team, creating the perfect storm.
Here is one of Bedgear’s high performing videos:
Here is one of the Garden Weasel’s high performing videos:
Sponsored Brand Video was demonstrated to have a minimum average higher click through rate of 238% across campaign types and drove the majority of new-to-brand sales.
Despite the expense, video is unparalleled in driving conversions.
Our partnership with Amazon Consulting Experts which led to a 55% YoY sales increase. We’re seeing substantial sales growth, enhanced customer acquisition, and impressive performance during key sales events, affirming Amazon Consulting Experts role in driving our business success.
