Selling on Amazon is all about gaining a competitive edge, and Amazon Brand Stores are essential for sellers seeking to expand and solidify their brand presence on the platform. Though many sellers are already familiar with Brand Stores, not all understand how to fully leverage their benefits or set them up effectively. In this blog post, we’ll explore the advantages of using a Brand Store and provide insights on how to optimize it for maximum impact.

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The Brand Store

A brand store allows you to create an immersive multi-page shopping destination for your customers. These pages become your digital storefront on Amazon, allowing you to display and sell your entire catalog directly to browsing shoppers. Through a series of templates and listing features, you can fully customize your store front to your liking. You can prioritize catalog navigability, illustrating your brand, and feature top sellers or other products or product lines.

Brand stores come with a variety of listing features to help you show off your products and encourage purchases such as product grids, shoppable images, video tiles, and many more. Each template allows you to place and customize different tiles where you can include images, products, headers, videos, and more.

You have full control over the design, allowing you to be as simple or granular as you’d like. Ultimately, it comes down to how you evaluate your catalog and which strategies best navigate it. There are a multitude of ways to display the content of your Brand Store and each option is another opportunity for profits when done right. ‍

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Brand Store Benefits:

1. Cross-Selling

One of the greatest strengths of brand stores is the ability to cross sell items in your catalog. The customizable options allow you to display your offerings as cohesive units, bundling your top sellers with products that compliment them best or even up-selling with more premium products. The most powerful way to increase your average sales per order on Amazon is taking advantage of additional product suggestions through your design.

 2. Brand Recognition

A pleased customer is often a repeat customer. Your brand store offers consumers an easy way to return to your catalog and helps you capitalize on any branded searches. Generating this additional brand recognition will boost the value of running branded search campaigns as well. Without the convenience of a brand store, you could miss out on these repeat business opportunities as well as any retargeting efforts you may pursue later on.

3. Increased RoAS

For paid advertising, utilizing a Brand Store is a crucial component to the budget. According to Amazon, linking advertising efforts to a Brand Store can increase return on ad spend by up to 22%. Not only that, but driving your marketing to your Brand Store can provide valuable insights through a new set of metrics. By capturing data on how consumers browse your store, you can see which products generate the most interest and conversions, giving you a more holistic view of how shoppers view your products when your entire catalog is on display. By leveraging a Brand Store, you can gain deeper insights and optimize your advertising efforts to drive better results.

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Brand Store Set Up

Amazon Stores are an exclusive feature to professional sellers. Simply enroll in Amazon Brand Registry to establish your business as a professional vendor and enjoy access to Brand Stores and a slew of other exclusive content features. Once registered, you can build your store with Amazon’s self-service Store builder on your advertising console.

Take Advantage of Expert Design

Once you’re ready to build out your Brand Store, it’ll be important to be strategic with your design. If you’re not sure of how to implement Amazon’s best practices into your catalog, you may be leaving money on the table. Pairing your brand strategist with a design expert is the right investment to make when trying to maximize profitability of your Brand Store.

At Nectar, we understand the importance of establishing success on Amazon, and we have the experience to back it up. We’ve developed strategies and methodologies that are proven to maximize profits and increase growth, no matter what stage your Amazon brand is at. By working with us, you can leverage our expertise and ensure your Brand Store is designed to drive results. From developing the right layout to optimizing product imagery, our team has the skills and knowledge to take your Brand Store to the next level. So if you’re looking to build a successful Amazon brand, don’t hesitate to reach out to us and see how we can help you achieve your goals.

Ready to find out more about how Nectar can increase your Amazon profits? Just take a minute to fill out our  We look forward to connecting! And for more on Brand Store insights, be sure to check out our post on driving product success on Amazon.

Don’t hesitate to reach out! We want to help you grow.