At Nectar, we’re obsessed with product imagery and you should be too. If you’re looking to make a splash on Amazon and drive more sales for your brand, creating high-quality product images is a must. While product copy is important, studies show that customers spend way more time looking at product images than reading the copy. So, if you want to make a lasting impression and convince customers to buy your product, you need to create images that are not only informative, but also visually appealing. By refreshing product images, Nectar has regularly seen conversion rate increases of 15-20%.
Make your images POP
Take the example of the popcorn maker by Nostalgia. The product image highlights how easy it is to use the machine in just a few simple steps. This not only makes customers more comfortable with the purchase, but also helps them envision themselves enjoying delicious popcorn with their family and friends.
While using models in your images can be effective, it’s not always necessary to achieve the desired result. In many cases, stock photography and Photoshop can be used to create impactful images that resonate with potential buyers. At Nectar, we have a team of professionals at our in-house studio to make images really stand out. Check out this case study about the effects of good photography on Amazon success. Our clients, on average, experience a 6-7% increase on conversion rate for products identified as needing higher quality images.
At the very least, focus on your ensure that your products are photographed by themselves in a quality manner. Here are a few things to keep in mind when you photograph your products.
Product Photography Basics
- Use natural lighting: Good lighting is key to capturing the true color and quality of the product. Avoid using harsh artificial lighting, which can make the product look distorted.
- Choose the right background: Use a simple, neutral background that doesn’t distract from the product. White and light grey are popular choices, but make sure it doesn’t blend with the product’s color.
- Show the product from multiple angles: Take pictures of the product from different angles, including close-ups of key features. This will give customers a better idea of what the product looks like.
- Use a high-quality camera: Use a high-quality camera with good resolution to ensure the images are clear and crisp. Smartphones nowadays have great cameras, so you don’t need an expensive camera.
- Edit the photos: Editing the photos can help you adjust the brightness, contrast, and color balance to make the product stand out. But be careful not to overdo it, as overly-edited photos can make the product look fake.
Creating high-quality product images is essential for success on Amazon. By conveying key product information and helping customers envision themselves using the product, you can create a lasting impression and drive sales. Don’t underestimate the power of great product images – invest the time and resources to create impactful visuals that resonate with your target audience.
In conclusion, one of the keys to success on Amazon is creating impactful product images that catch the eye of potential buyers and make a lasting impression. By showcasing how easy it is to use the product, investing in your best-selling listings, and using the right tools and techniques, you can create images that resonate with your target audience and drive sales for your brand.
For some great examples of product photography, check out our photography portfolio.
