Hero Cosmetics, a leading skincare brand wanted to increase their sales on Amazon, sustainably, without relying on increased ad-spend.
Partnering with Hero Cosmetics, Nectar’s creative team planned a complete Amazon Brand Store overhaul. The goal was to enhance brand presence, improve the shopping experience, and boost sales efficiency.
The redesign focused on a customer-centric approach, placing products front and center for an enhanced first-time purchase experience.
Each step of the process was driven by Nectar’s extremely detailed onboarding process in which we capture brand vision, goals, and concerns in order to maintain the true uniqueness of Hero Cosmetics.
Nectar’s team was able to quickly see that there were too many sub-pages for Hero’s brand store. It was confusing and in drastic need of consolidation.
Utilizing sales-to-visitor ratios, historic buying trends, and other key metrics, Nectar guided the redesign to align with consumer behaviors and preferences.
The content was created with the purpose of elevating the look and style of the brand while displaying the most important features of the products.
In the competitive skin care market, customer education is incredibly important in order to win customers over. Missing critical information is an easy way to lose sales.
Complementary products were strategically created positioned to encourage larger basket sizes.
The redesign yielded significant improvements:
