Cupkin, a popular maker of child-friendly cups and sticker books, faced a critical situation with an 80% sales loss due to a product recall, needed an innovative strategy to rebound and continue its growth trajectory.
The recall posed a significant threat to their annual performance, requiring a swift and effective response.
At the beginning of Q4 they partnered with Nectar.
With the Amazon fall Prime Day and the holidays looming, Nectar’s advertising team set to work to make Cupkin come out on top despite the disadvantage.
Net global sales increase of over 2.3 Million (33.1%) achieved in under a year.
Achieved a 22.7% year-over-year growth in sales.
OPS soared by 130.9% YoY, with a 25.9% growth continuing in Q1 2024.
Grew Sales by 147% YoY, with strategic advertising adjustments leading to increased brand awareness and control over ad spend.
Despite being a trial run, with limited inventory reserved for the region, sales Reached over $150k in less than a year by overcoming third-party seller challenges and saturating the Sponsored Ads space.
Despite a major 3PL transition, grew the account to reach over 100k sales in under 7 months, setting the stage for potential double growth in the following year.
Read about how we also helped Souper Cubes beat their post holidays seasonal dip.
Read about how we also grew their website sales.
